howdy! I’m Willie

I’m a generalist designer and product thinker. I coach teams from idea to market and help distill complexity and vision into magical UX.

I’m currently helping Lumafield radically expand the industrial CT market. I’ve been consulting for the past couple years after I helped Ubiquity6 launch display.land. Before that I was with ILMxLAB and Illumination.

I’m always starting over.